Clinique Says, If It Ain’t Broke, Fix It Anyway!

Clinique Says, If It Ain’t Broke, Fix It Anyway!

So one of the best selling, iconic, biggest beauty product of all time – the Dramatically Different Moisturizing Lotion by Clinique – just got a makeover. When the dreaded “reformulation” news first broke, loyal fans all around the world lost it – the response was dramatic, to say the least. (I believe my reaction was “!@#$%^&*(*^%!!!”)

Luckily, Clinique knows what they are doing – the reformulation took 3 dermatologists, 53 researchers, 100 formula trials tested on 1600 people across 5 countries (if just one person got any sort of allergic reaction, they would can it and start again). That’s dedication!

But first, why the change? Clinique explains, “The world has changed since 1968 when DDML launched. In recent years, the Orentreichs [the dermatologists that developed Clinique] have been talking about a shift in their patient’s skin profile. Patients were coming in with more and more manifestation they described as redness, itching, burning, breakouts, dryness, dullness… in other words; unhealthy skin. The dermatologists attribute these symptoms to one thing: a weakened barrier. Among the influences that can account for such a shift are environmental aggressors, climate change, traveling more, sleeping less, eating processed food and juggling the complexities of our daily lives.”

Or as Janet Pardo, Clinique’s Senior VP of Global Product Development puts it perfectly: “The world has changed. Skincare technology has changed. And so we changed.”